Psychosocial predictors and effects of frugality as dimension of the sustainable behavior
Frugality can be defined as a dimension of lifestyle consumer, characterized by the degree to which people restrict the purchase of goods and services, and by the ingenious use of available products to see their needs met and long-term goals. The purpose of this project is to analyze, from a psychosocial perspective, the importance of frugality to describe and explain the transitional behaviors and social practices towards sustainability. The aim project is to analyze what extent the frugal behavior is determined by environmental values and beliefs. At the same time, it try to clarify the decision-making process of frugal consumption and the role of group factors in its maintenance and temporal stability. It also seeks to assess what influence do Frugal practices on personal, subjective and psychological welfare, and emotional balance. To achieve these objectives, a set of six studies, both correlational and experimental, are proposed to identify empirically the sequence of causality. This hypothesized sequence begins in belief systems and pro-environmental values, carry on with the development of social and personal norms that strengthen a proactive decision, and conclude in a self-determined commitment. The final result of this sequence is the emotionally satisfying and commitment with daily practices of austere consumption.